Back to the Journal Demos

Running a Demo That Converts: A 20-Minute Walkthrough for Faculty

8 min read eFit Campus Associates Journal

A good demo feels like a conversation about the instructor's own course. The software appears only when it answers something the instructor just said. Twenty minutes, with a clear structure, is enough to show a PE or kinesiology instructor exactly how eFit would change their semester.

This post lays out a twenty-minute walkthrough that eFit Campus Associates can run with a single instructor or a small group of faculty. It covers preparation, a minute-by-minute plan, the mistakes that lose a room, and the follow-up that turns interest into an adoption.

The twenty-minute demo in brief

  • Minutes 0 to 2: agenda, disclosure and a one-line confirmation of the course you will focus on.
  • Minutes 2 to 5: ask how the instructor verifies and grades activity today.
  • Minutes 5 to 10: show automated activity grading and the CSV grade export.
  • Minutes 10 to 17: show the student view and the course content, from phone tracking to the 3D labs.
  • Minutes 17 to 20: pricing, purchase channels, questions and one dated next step.

Preparing for the Demo

The best demos are won before they start. Confirm who will attend and what each person does. A course coordinator cares about consistency across sections. A part-time instructor cares about their own weekly workload. A chair cares about student cost and program fit. Tailor the order of the walkthrough to the most senior decision maker in the room.

Demo preparation checklist

  • Confirm attendees, their roles and the course the demo will focus on.
  • Know the campus LMS (D2L, Canvas, Blackboard or Moodle) so the export step speaks to it.
  • Know whether the course runs online, hybrid or in person, and roughly how many sections run.
  • Know the bookstore adoption deadline for the coming term.
  • Open eFit's free demo in advance and test your screen share and audio.
  • Have your phone ready with Google Health or Apple Health, so you can show phone-only tracking.
  • Prepare your disclosure sentence and the links you will send afterward.

Use eFit's free demo for the walkthrough. Rehearse it at least once end to end so you can move between screens without searching.

The Twenty-Minute Plan

Here is the full structure. Hold to the times. Finishing on schedule tells faculty you respect their day, and it leaves room for the next step.

A minute-by-minute plan for a twenty-minute eFit demo with PE or kinesiology faculty.
Minutes Segment What you show or ask
0 to 2 Opening Agenda, your disclosure, and confirmation of the course in focus
2 to 5 Their week How activity is verified and graded today, and what takes the most time
5 to 10 Instructor view Automated activity grading from steps and eFit Minutes, then the CSV grade export
10 to 14 Student view Phone-only tracking through Google Health or Apple Health, trackers, and the Walking Journey
14 to 17 Course content The eBook with twelve interactive 3D labs, eight modules with narrated summary videos, assessments and the PocketAI Journal
17 to 20 Close Faculty and student pricing, purchase channels, questions and one dated next step

Minutes 0 to 5: Open With Their Week

Begin with a one-sentence agenda and your disclosure: "I am an eFit Campus Associate and may earn a commission if your program adopts eFit." Say it even if you disclosed in an earlier email. New people may be in the room.

Then ask about their course before you share your screen. Three questions do the work:

  • How do students show you their activity each week?
  • How does that activity become a grade, and how long does that take?
  • What happens in your online or hybrid sections, where you never see students move?

Take notes on the exact words the instructor uses. You will repeat them in the next segment, and you will use them again in your follow-up email.

Minutes 5 to 10: The Instructor View

Now share your screen and answer what you just heard. If the instructor said they spend Sunday nights checking screenshots, open the activity grading view and say so: "This is the part you described."

Show three things in this order. First, that eFit grades activity automatically from steps and eFit Minutes recorded on students' phones and trackers. Second, how those activity grades look across the whole class. Third, the CSV grade export that imports into their gradebook, naming their LMS by name. Describe the export precisely: the instructor downloads a CSV file from eFit and imports it into D2L, Canvas, Blackboard or Moodle.

For coordinators, add one sentence about consistency: every section can run the same course with the same expectations, which makes onboarding part-time instructors simpler.

Minutes 10 to 17: The Student View and Course Content

Tracking with the phone students already carry

Hold up your own phone. Explain that students can track with a phone alone, through Google Health on Android or Apple Health on iPhone, and that any tracker that syncs to Google Health works too, including Fitbit, Apple Watch, Garmin and Samsung devices. This single moment answers the device objection before anyone raises it.

The Walking Journey

Show the Walking Journey, where students progress along famous trails with Map and 3D views. It gives the instructor a visual way to frame a semester of activity as a journey.

Course content that comes ready to teach

Close the segment with the course materials. The eBook includes twelve interactive 3D labs. Eight course modules come with narrated summary videos. Pre and post fitness assessments give students a before and after picture. The PocketAI Journal supports reflection, and students who finish earn an Activity Tracker completion certificate. Pick the two items most relevant to the course in focus and spend your time there. A concepts or wellness course leans toward the labs and modules. An activity course leans toward assessments and the journal.

Minutes 17 to 20: Price, Questions and the Next Step

State the price plainly. Faculty accounts are free. Students pay $59 per student, per semester, and the department chooses how they get access: direct from eFit, through a campus bookstore access code, or through an institution or department bulk purchase quoted per institution. Link the pricing page in your follow-up.

Invite questions, answer the ones you can with published facts, and write down the rest for eFit. Our post on the seven objections you will hear covers the usual ones.

Then ask for one next step with a date attached. Good examples: "Could we include the course coordinator in a second call next Tuesday?" or "Would it help to decide before the spring adoption deadline on the fifteenth?" A demo that ends with a date on the calendar has momentum. One that ends with "let us think about it" usually needs to be restarted later.

Demo Mistakes to Avoid

Common demo mistakes and what to do in their place.
Mistake Better practice
Touring every feature Show the two or three features that answer what the instructor said in minutes 2 to 5
Talking for twenty minutes Ask questions first and pause after each segment
Describing the LMS connection loosely Say "CSV grade export that imports into your gradebook" every time
Guessing at technical or privacy answers Write the question down and get a direct answer from eFit
Running over time Stop at twenty minutes and offer a second session
Ending without a next step Agree on one dated action before the call ends

The Follow-Up

Send a follow-up the same day. Keep it to five parts: thanks, a two-sentence summary in the instructor's own words, the links to the pages you showed, the questions you are taking to eFit, and the next step with its date. Include your disclosure again in the signature. When eFit answers the open questions, forward the answers promptly and confirm the next step still stands.

Key Takeaways

  • Prepare with the attendees, the course, the LMS and the adoption deadline in hand.
  • Open with the instructor's grading week before you share your screen.
  • Show automated activity grading and the CSV grade export first, then the student view and course content.
  • State faculty and student pricing plainly, with all three purchase channels.
  • End every demo with one dated next step and a same-day follow-up.

Frequently Asked Questions About Faculty Demos

How long should a software demo for faculty be?

Twenty minutes is a good target. It fits between classes, respects a part-time instructor's schedule, and leaves time for questions. Plan for about seventeen minutes of structured walkthrough and three minutes to agree on a next step.

What should a PE software demo show first?

Start with the instructor's own grading week. Ask how activity is verified and graded today, then show eFit grading activity automatically from steps and eFit Minutes and exporting grades as a CSV file for the campus gradebook.

Should an associate show pricing in the demo?

Yes, near the end and accurately. Faculty accounts are free. Students pay $59 per student, per semester through a direct purchase, a campus bookstore access code or an institution bulk purchase quoted per institution.

How do you end a demo with faculty?

Agree on one dated next step before the call ends, such as a conversation with the course coordinator or a decision before the bookstore adoption deadline. Send a same-day summary with links to the pages you showed.

Faculty adopt tools they can picture using on a Monday morning. Keep the demo about their course, their week and their students, and they will picture it.

eFit Software

Field notes from the eFit team for current members of eFit Campus Associates and for people preparing to apply. Nothing in this journal is legal, tax or financial advice.

Apply to become a Campus Associate

Membership is by application and selective review. A Campus Associate introduces eFit to PE, kinesiology and health departments and earns 20% of the money eFit collects from the programs they originate, every semester those programs keep paying. We look for people with real relationships in education, sound judgment and a record of honest dealing.

Apply now About the program

Read the standards every associate agrees to before you apply.