Privacy Policy

Introduction

eFit Software, LLC ("eFit," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our software platform and related services.

We are committed to compliance with the Family Educational Rights and Privacy Act (FERPA), the Children's Online Privacy Protection Act (COPPA), and other applicable privacy laws.

Information We Collect

Information You Provide

• Account information (name, email address, institution)
• Profile information (age, height, weight for fitness calculations)
• Payment information (processed securely by third-party providers)
• Communications you send to us

Information from Connected Services

• Fitness data from connected devices (steps, activity minutes, heart rate)
• Data from Google Fit, Apple Health, Fitbit, Garmin, and other platforms you connect

Information Collected Automatically

• Device information (browser type, operating system)
• Usage data (pages visited, features used)
• IP address and general location (country/region level)

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Track and display your fitness activity
• Calculate grades and progress reports for your instructor
• Generate personalized workout and meal plans (AI features)
• Send service-related communications
• Provide customer support
• Detect and prevent fraud or abuse
• Comply with legal obligations

Information Sharing

We do not sell your personal information. We may share information in the following circumstances:

• With Your Institution: Instructors can view student activity data for grading and course management purposes.
• Service Providers: We use trusted third parties for hosting, payment processing, and analytics.
• Legal Requirements: We may disclose information if required by law or to protect rights and safety.
• With Your Consent: We may share information when you give us explicit permission.

FERPA Compliance

eFit operates as a "school official" under FERPA and protects student education records accordingly. We:

• Only use student data for authorized educational purposes
• Do not disclose education records without consent (except as permitted by law)
• Maintain appropriate security safeguards
• Return or delete data upon termination of our relationship with the institution

Children's Privacy (COPPA)

For students under 13 years of age, we require verifiable parental consent before collecting personal information. Schools may provide consent on behalf of parents for the educational use of eFit, consistent with COPPA's "school consent" provision. We collect only the minimum information necessary and provide parents with rights to review and delete their child's information.

Data Security

We implement industry-standard security measures to protect your information:

• 256-bit SSL/TLS encryption for data in transit
• AES-256 encryption for data at rest
• Regular security audits and penetration testing
• Access controls and employee training
• Secure data centers with physical safeguards

Data Retention

We retain your information for as long as your account is active or as needed to provide services. Student data is retained according to agreements with educational institutions, typically for the duration of enrollment plus a reasonable period for records. You may request deletion of your personal information at any time, subject to legal and contractual obligations.

Your Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your information
• Portability: Request your data in a portable format
• Opt-out: Opt out of marketing communications

To exercise these rights, contact us at privacy@efitsoftware.com.

Third-Party Services

Our service integrates with third-party fitness platforms (Fitbit, Garmin, Google Fit, Apple Health, etc.). When you connect these services, you authorize them to share your fitness data with eFit. Their use of your information is governed by their own privacy policies. We encourage you to review those policies.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. For significant changes, we may also send you an email notification.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: