Our Mission
To empower physical education instructors with technology that saves time, engages students, and demonstrates the value of PE programs.
Our Story
eFit Software was founded by educators who understood firsthand the challenges of teaching physical education in the digital age. We saw instructors drowning in paper logs, struggling to engage tech-savvy students, and unable to demonstrate program effectiveness to administrators.
We believed there had to be a better way. So we built eFit – software specifically designed for PE and kinesiology programs, not a fitness app awkwardly adapted for education.
Today, eFit serves over 50 institutions and 25,000+ students annually. But our mission remains the same: make PE instructors' lives easier while helping students develop lifelong fitness habits.
Our Values
The principles that guide everything we do
Educator-First
Every feature we build starts with the question: "How will this help PE teachers do their job better?"
Privacy Matters
Student data is sacred. We're FERPA compliant, never sell data, and only collect what's necessary.
Accessibility
Fitness technology should be for everyone. We design for all abilities and follow WCAG guidelines.
Partnership
We see our institutions as partners, not customers. Your success is our success.
Innovation
PE technology should be cutting-edge, not an afterthought. We're constantly improving.
Community
We actively engage with the PE community, listening to feedback and sharing knowledge.
Leadership Team
Educators and technologists working together
John Davis
Founder & CEO
Former PE instructor with 15 years of teaching experience. Passionate about using technology to improve student outcomes.
Sarah Martinez
Chief Product Officer
EdTech veteran with experience at major learning platforms. Focuses on user experience and accessibility.
Michael Kim
Chief Technology Officer
Full-stack engineer with expertise in secure, scalable systems. Ensures eFit is fast, reliable, and secure.
Trusted By Leading Institutions
Join the eFit Community
See why 50+ institutions trust eFit for their PE programs.